Focus on Studies, or be an Influencer?

This morning on Selamat Pagi Malaysia ("Good Morning Malaysia"), one topic that is being discussed is the dilemma of the youth: Do they stay in academia and continue their studies, or be an Influencer?

An interesting presentation is being made by the guest, about the Influencer needing to have knowledge (of a particular subject matter) before he/ she is able to "influence". There is also another point on longevity of influencers- there is a shelf life on how long a person can stay popular.

I fully agree. The folly of youth is honestly a perpetual topic of discussion. Youths of this era were born to 'comfortable' families and have endless options to choose from. Not like many of us (me included) a generation ago. There were just a few courses available in university then, compared to hundreds of courses and its permutations offered now.

Knowledge IS essential, whether formal or not. Howard Gardner in 5 Minds for the Future discussed how fundamental knowledge builds the 'minds' that are creative and synthesizing. 

If my children comes to me wanting to be an influencer, I would drill it down and ask them about the content, the message and the skillset they have to keep it going. It is a profession (or) business that requires planning for longevity, even though it looks easy and/ or fun.